The Clash Cup
Young Ones Finalist, Experiential & Immersive
Art: Zina Zhao & Alexander Ryan
Copy: Jordan Wissler
Strategy: Andrea Avila
CD: Andre Woolery & Aves Scott
The Insight:
Clash Royale has lost its player-base due to pay-to-win mechanics & getting World Cup tickets are only based on luck and how much you’re willing to pay.
The Solution?
Hijack the World Cup and pay-to-win
tactics by giving away free World Cup finals
tickets for all. Can you defend yours?
Pay to Win has dominated Clash Royale’s Fanbase. The game has become impossible to play competitively if you don’t pay to win.
OG players are walking away.
In addition, World cup tickets have skyrocketed in price, and are virtually impossible to get.
Introducing the Clash Cup. A series of regional tournaments focused on one thing: winning with skill.
On socials, we’re reaching back out to OG players, and sneaking into tournaments.
The heart of the Clash Cup is the tailgates.
The Clash cup Regional Winners get shown of to the world and their favorite players, and a specially branded World cup ticket.
We'll announce the winner at halftime of the world Cup Final match in front of the entire world.
