Beat The Meat
Integrated Campaign, Fall 2024
Role: Art
Copy: Jimin Seong
CD: Beth Kushner
People think plant based meat can’t satisfy. So we’re putting our meat into what is universally known as the
most satisfying thing ever.
We’re launching “beat the meat” with a series of OOH’s that reflect the ways Impossible can satisfy you.
We’re also satisfying single’s needs, with the Flirt Mignon & our extended hotline. Text or Call us for a good time and free (not) meat
And we’re extending our invitation to ‘meat’ lovers, looking to satisfy their needs elsewhere.
Impossible is partnering with Avant Garden to bring you the most satisfying plant-based experience.
Photos shot by
Zina Zhao & Jimin Seong
Edited by Zina Zhao