Denim Decoded
Integrated Campaign, Spring 2024
Role: Art Direction
In collaboration with Jimin Seong
With help from Gin Chen, Instructor
The Challenge:
Shopping second-hand (and second-Levi’s) doesn’t always guarantee you'll find an authentic vintage staple.
The Solution?
Levi’s is sending out once-in-a-lifetime pairs of Levis to be found — only using our new decoder.
