Beat the Meat

Integrated Campaign, Fall 2024

In collaboration with Jimin Seong

With help from Beth Kushner

The Insight:

People don’t think plant-based meat can satisfy them.

The Solution?

We’re showing how plant-based meat,
can hit their spot.

We’re launching “beat the meat” with a series of OOH’s that reflect the ways Impossible can satisfy you.

We’re also satisfying single’s needs, with the Flirt Mignon & our extended hotline. Text or Call us for a good time and free (not) meat

And we’re extending our invitation to ‘meat’ lovers, looking to satisfy their needs elsewhere.

Impossible is partnering with Avant Garden to bring you the most satisfying plant-based experience.

Photos shot by
Zina Zhao & Jimin Seong

Edited by Zina Zhao